mellon auditorium – company launch


The G30 Project reached out with just two months to plan a launch event announcing the opening of a DC campus. The event was to reflect the client’s discerning expectations for flawless execution and an unparalleled guest experience.


An aggressive timeline. With only three weeks to plan the event, it was key that we secured our vendor team and communicated to them the scale of the event and expectations of the client.

A client who resides out of state. We met with the client just a handful of times and assured them that we could pull the event off while they worked from their headquarters in NYC.

Extensive custom builds. Everything about this event was thought about down to the finest detail. AV was housed withing custom cabinetry to be inconspicuous. Carpeting was laid down in the foyer and great hall, almost wall to wall, to soften the space and hide electrical cords. And once laid down with equipment on top, adjusting wiring underneath couldn’t be done. Boxwood walls were staged in the foyer to hid the marble walls and created a hallway for guests to enter. The stage backdrop, which consisted of an acrylic wall with art was created and flown in from NYC, then pieced to together with stand offs once onsite.

An historic venue with restrictions. We are used to working in such venues, but the intricacy of the builds and expectations of the client, we suggested full installation of the event a day before, and the client agreed. All of the AV equipment was designed to be housed inside custom cabinetry and once inside the building, we found the cases weren’t housing the equipment as planned. The cases had to be removed from the building and adjusted outside. Had we not set-up the day before, this wouldn’t have been possible.


The event was a thrilling success as our client unveiled the world’s first global K-12 school. The CEO and our client declared the event “tremendous, inspiring and blemish free”.

Vendor Team

AV – EMT Productions
Catering – Occasions
Design & Builds – Social Supply
Drape and Carpet – Fabrications
Floral – Flowers at 38
Lighting – Frost Lighting
Photography – Stephen Bobb
Valet – MJ Valet
Venue – Mellon Auditorium